01 / Brand essence - Selected new identity
ExploreWithPihu
Explore hands-on learning activities for children aged 3-10: art, stories, nature and simple science, with age-based ideas for parents and schools.
Audience
Parents schools and young children
Selected identity
An open storybook becomes a bright curious bird, linking playful stories with discovery.
Voice
Playful / Warm / Curious
02 / Logo architecture
Five lockups, one identity
Choose the exported lockup that fits the space. Preserve the supplied artwork, proportions and approved colour treatment.
03 / Space and scale
Give the logo room
One unit x equals 16 px on the 128 px symbol canvas. Keep one x on every side. The safe area is 160 x 160 px; each margin is 12.5% of the canvas width.
Minimum digital widths: horizontalPx: 242px, stackedPx: 115px, wordmarkPx: 106px, symbolPx: 32px, avatarPx: 48px.
- Never stretch, compress or rotate the artwork.
- Never recolour individual pieces or introduce gradients.
- Do not add shadows, bevels, outlines or textures.
- Keep text and other elements outside the clear space.
04 / Colour and typography
A consistent colour and type system
| Role | HEX | RGB | Approx. CMYK |
|---|---|---|---|
| Primary | #F43F5E | [244, 63, 94] | {'c': 0, 'm': 74, 'y': 61, 'k': 4} |
| Secondary | #F59E0B | [245, 158, 11] | {'c': 0, 'm': 36, 'y': 96, 'k': 4} |
| Ink | #392140 | [57, 33, 64] | {'c': 11, 'm': 48, 'y': 0, 'k': 75} |
| Paper | #FFF7F9 | [255, 247, 249] | {'c': 0, 'm': 3, 'y': 2, 'k': 0} |
| White | #FFFFFF | [255, 255, 255] | {'c': 0, 'm': 0, 'y': 0, 'k': 0} |
| Black | #111111 | [17, 17, 17] | {'c': 0, 'm': 0, 'y': 0, 'k': 93} |
CMYK values are approximate process conversions; confirm the final colour in the intended print workflow.
Logo lettering
Logo lettering: Arial Rounded MT Bold. Exact supplied paths are outlined; the logo needs no local font.
Assigned marketing typography
Display: Nunito. Body: Source Sans 3. See fonts.json for actual files, availability and licence/source details. Source-only system fonts are not redistributed.
Normal text needs at least 4.5:1 contrast. Keep bright accents and patterns clear of dense copy unless the final text/background pair passes that threshold.
05 / Brand in the world
One recognisable voice
A trail of little discoveries
A playful discovery trail links a leaf, a story window and a simple science spark.
Use a generous wandering trail, varied activity windows and parent-friendly captions; cards keep the chosen mark clear and joyful.
Keep patterns quiet behind text and preserve readable contrast.
Website QR and letterhead use
This kit: QR at least 20 mm including the 4-module white quiet zone. ECC Q; no logo overlay. Keep the 174 x 210 mm letterhead writing area blank. Print supplied PDFs at actual size and test the final QR. Destination: https://explorewithpihu.com. QR version: 3; data modules: 29. Actual card QR square: 20.0 mm including quiet zone. Writing area starts 18 mm from the left and 54.5 mm from the top of the finished trim. QR source and decode records: collateral/qr-code.json. Letterhead header, footer and writing-area bounds: collateral/stationery-layout.json.
QR payload, encoding and decode record / Stationery layout bounds / Website QR SVG / Actual-size business cards PDF / A4 letterhead PDF
Make room for curious little discoveries
Explore playful art, stories, nature and simple science activities that parents and schools can bring into everyday learning.
Explore playful learning - explorewithpihu.com
06 / Handoff and file map
The working kit
- variants/index.json - all lockups, treatments, dimensions and minimum sizes.
- brand-tokens.json - palette, type, spacing and contrast guidance.
- fonts.json - companion font files and licences.
patterns/- three concept-specific supporting patterns.- motion/index.json - actual animation dimensions and timings.
- favicon-set.zip - complete browser and app icons.
collateral/- social and brand-card artwork.- brand-guidelines.pdf - six-page PDF.
- design.json - concept and repository evidence.
Motion and loading
A curiosity point wanders between nature, stories and making before the logo rests. Intro 2.74s / loop 4.44s / loader 1.46s. Loader canvas: 200 x 200 px. Use static output for reduced motion; hide the loader when actual content is ready.
Browser and app icons
ICO 16 / 32 / 48 px; PNG 16 / 32 / 48 / 96 px. Apple 180; Android 192 / 512. Optical inset: 12.5%. Opaque app tiles; central 80% maskable safe circle. Native monochrome Safari mask supplied. Use these exports below normal logo minimums.
Actual icon context previews / Icon usage notes / Motion usage
Logo masters retain their original vector paths, paint and lettering. Use SVG for scalable placement and PNG at its intended pixel size. Keep source artwork and tokens together.
User-selected identity. No website deployment was changed.